Kumar's Kitchen – Branding & Packaging Proposal

01 — Overview

A Brand Built for
the British Table

This proposal outlines the complete branding, packaging design, and food labelling compliance framework for the Kumar's Kitchen private label range, manufactured by Soul Tari Kitchens Pvt. Ltd. and supplied exclusively for the United Kingdom market. It covers brand identity direction, packaging specifications, UK regulatory labelling requirements, the design process, and the associated investment.

02 — Brand Identity

Brand Direction

The Kumar's Kitchen identity should position itself as an authentic, premium, and trusted name in Indian vegetarian ready meals — familiar to the South Asian diaspora, yet accessible and appealing to mainstream British consumers seeking quality global cuisine.

Proposed Brand Positioning

Kumar's Kitchen

"Restaurant flavours. Ready when you are."

Authentic

Rooted in traditional Indian vegetarian cooking. No compromises on flavour heritage.

Convenient

Shelf-stable, no refrigeration, ready in minutes. Designed for modern British life.

Trustworthy

Fully UK-compliant labelling, clear allergen information, vegetarian-certified.

Proposed Colour Palette

Forest Green

#1E3A22

Primary brand

Turmeric Gold

#C9A84C

Accent / warmth

Fresh Leaf

#7AB648

Vegetarian mark

Cream

#FAF6ED

Background

Spice Red

#C0392B

Flavour callouts

Typography Direction

Display / Brand Name

Kumar's Kitchen

Cormorant Garamond · Italic Light
Use: Logo, primary headings
Character: Refined, warm, traditional

Body / Product Information

Dal Makhani
Rich lentils in a slow-cooked
tomato and butter sauce

Jost · Regular / Light
Use: Product names, descriptions
Character: Clean, legible, modern

03 — Packaging Specifications

Pouch & Carton
Specifications

All products are packed in Soul Tari's standard retort-grade dual-layer pouches, processed through the proprietary Tari Trick retort system. The specifications below apply to the branded Kumar's Kitchen format.

Pouch Type

Retort-grade three-side seal laminate pouch

Dimensions

140 × 210 mm (standard) · Gusset bottom optional

Fill Weight

280g – 320g per pouch (SKU dependent)

Material

PET / AL / CPP retort laminate · BPA-free · food contact safe

Print

8-colour rotogravure · Gloss or matte OPP overlamination (Partner's choice)

Tear Notch

Laser-scored, right side · Easy-open

Shelf Life

18 months ambient (no refrigeration required)

Carton Pack

39 pouches per corrugated outer · Double-wall BC flute

Carton Print

2-colour flexo, branded with Kumar's Kitchen logo, SKU, batch, EAN, country of origin

Min. Print Run

50,000 pouches per SKU for branded run (approx. 1,282 cartons)

04 — Regulatory Compliance

UK Food Labelling
Requirements

All products sold as food in the United Kingdom must comply with The Food Information to Consumers Regulation (EU FIC, retained in UK law), as administered by the Food Standards Agency (FSA). The following information must appear on every retail pouch.

🔴

Product Name & DescriptionLegal name of the food, not merely brand name

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Ingredients ListIn descending order by weight; allergens in bold

🔴

14 Major AllergensHighlighted in ingredients list (bold / underline / caps)

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Net QuantityIn metric units (grams/ml) with 'e' mark if applicable

🔴

Best Before / Use By DateShelf-stable: Best Before End (BBE) format required

🔴

Storage InstructionsAmbient conditions + post-opening refrigeration instruction

🔴

Cooking / Preparation InstructionsClear step-by-step instructions for the consumer

🔴

Nutrition DeclarationPer 100g and per serving: energy, fat, saturates, carbohydrate, sugars, protein, salt

🔴

Country of Origin"Made in India" — required for processed foods

🔴

Business Name & AddressUK importer/distributor address (Kumar's Kitchen UK)

🟡

Vegetarian / Vegan SymbolVegetarian Society "V" logo or equivalent — recommended

🟡

Batch / Lot CodeFor traceability — strongly recommended for recalls

🟡

Barcode (EAN-13)Required for retail. Partner to register GS1 UK barcode prefix

🟡

Recyclability / OPRL MarkRecommended for UK retail — "Please recycle" guidance

Mandatory (legal requirement) Strongly advised

Note on Label Responsibility: Final artwork approval and legal compliance responsibility rests with Kumar's Kitchen (the UK importer). Soul Tari will supply full product specification sheets, ingredient lists, and nutrition data to support label preparation. We recommend the Partner commission an independent UK food labelling consultant to review all artwork before print sign-off.

05 — Design Process & Timeline

From Brief to
First Shipment

The following timeline assumes receipt of all required inputs from the Partner within one week of agreement. Milestones are sequential; delays in Partner approvals extend the timeline accordingly.

Week 1–2

Brief & Brand Inputs

Partner submits logo files, brand guidelines (if any), preferred colour direction, and list of SKUs to be produced. Soul Tari issues product specification sheets and ingredient data.

Week 3–4

Artwork Development

Soul Tari's design partner develops pouch artwork in print-ready format (AI / PDF). Up to 2 rounds of revision included. Partner reviews and approves artwork and label copy.

Week 5

Cylinder / Plate Creation

Rotogravure cylinders engraved for approved artwork. This is non-refundable once initiated. Lead time: 10–14 days from artwork sign-off.

Week 6–7

Trial Print & Approval

Physical print samples produced and couriered to Partner for visual approval. Minor colour corrections possible at this stage. Major changes require new cylinders.

Week 8–10

Production Run

Full packaging material printed and delivered to Soul Tari's retort facility. Products filled, processed, packed, and quality checked.

Week 11–12

Ready for Dispatch

Products palletised and ready for collection by Partner's nominated freight forwarder. Ex-works Indore. Estimated transit to UK: 25–30 days (sea freight).

06 — Partner Inputs Required

What We Need
from Kumar's Kitchen

Required from the Partner to proceed

1
Logo files — vector format (AI, EPS, or SVG) in all variants (full colour, single colour, reversed)
2
SKU list — confirmed list of vegetarian products to be labelled (product names, weights)
3
UK business address — legal importer/distributor name and address for label compliance
4
GS1 barcode numbers — EAN-13 codes per SKU (Partner to register with GS1 UK if not already done)
5
Brand direction brief — tone, references, any colour / typography preferences, examples of packaging the Partner likes
6
Label copy approval — Partner (or their food labelling consultant) to sign off the label text before print
7
Packaging development fee — payment prior to cylinder engraving (see Investment, Section 7)

07 — Investment

Packaging Development
Investment

The following one-time costs apply to the creation of Kumar's Kitchen branded packaging. These are separate from per-unit product pricing, which will be confirmed on the annexed price list.

Item	Description	Notes	Cost (INR)
Artwork Design	Pouch front & back panel design per SKU, including label copy layout. Up to 2 revision rounds.	Per SKU. Includes carton artwork.	₹1,18,000 / SKU
Cylinder Engraving	Rotogravure print cylinders for pouch film. 8-colour process. One-time per artwork.	Non-refundable. Cylinders stored by printer for repeat runs.	₹1,02,000 / SKU
Carton Flexo Plates	2-colour flexo printing plates for branded outer cartons.	Common across SKUs if carton design is uniform.	₹65,000

Indicative Total · 8 SKUs

₹17,65,000 ≈ £16,800

* All figures are indicative for a 8-SKU launch range. Final quotation issued after SKU list is confirmed. INR amounts; exchange rate risk at Partner's account. Development fees are non-refundable. Fees credited in part against Year 1 orders as agreed in the Term Sheet.